Rockie Yeo

Background

About Rockie Yeo

My main focus is to creating fitter planet by getting more peoples falling in love with group exercise. As the Launch and Product Specialist with LesMills Asia Pacific, gives me the opportunity to speak to the clubs all over the South East Asia to discuss implementing successful group exercise solution, by using the Les Mills implementation guide that focuses on 5 key elements. With the 5 key elements, we share industry insight and best practices in term of goal setting, scheduling, recruiting and training, product knowledge, marketing & promotion with to ensure licensee club achieve better performance and higher retention. More than 15 years’ experience in fitness industry in different senior roles. Developed a wide range of skills and experience in management, marketing, sales, training and group instruction. In addition my previous experience as an art director will be useful to help and support clubs bring consistency to their branding exercise.