Rocky Beck

Background

About Rocky Beck

As a Design Director at Acquire.com, I lead the product design process from discovery to high-fidelity prototypes, driving innovation and user engagement. I have successfully designed and built the notification system, which contributed to a 296% increase in email-driven access requests and an 18% rise in in-product engagement in 2024. I also built an end-to-end acquisition workflow, from listing creation to close, including legal document builders and integrated escrow. This contributed to an 86% APA acceptance rate and a 25% increase in LOI value sent from Q2 to Q3, reaching $100M. In addition to my current role, I have also worked as a UX Designer at Rubbl, where I contributed to the UX strategy for a first-of-its-kind heavy equipment marketplace, helping secure 34 renters across 8 states before launch—each with an average fleet of 63 rental units. I also designed and launched a transportation logistics app, reducing fulfillment times by 40% by automating manual bookings. I led a cross-country initiative to capture and categorize pieces of heavy machinery, establishing the platform’s initial inventory and improving search accuracy. I migrated design workflows from Sketch to Figma, accelerating iteration cycles by 35% and improving collaboration between design and development teams. I am passionate about creating user-centered designs that drive business growth and user satisfaction.