Rod Hay
Head of Proposition Marketing at The Access Group
Based in United Kingdom
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Seniority
Director
Department
Other
Location
United Kingdom
Industry
Software Development
Company size
7.1K
Contact information
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r•••••••@theaccessgroup.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Rod Hay
I have over 20 years of experience across all the customer lifecycle and marketing journeys. I have expertise in creating and delivering commercial results through customer insight led acquisition and retention strategies, customer marketing, proportion creation including launch into the market and all the way to the "pointy end" of the journey by leading and delivering performance within the sales channel. Areas of Expertise • Strategic thinker • Customer and product marketing lifecycle management • Expert in understanding customer insight and research to create and deliver to market effective, value driving solutions. • Creating effective customer retention strategies both in sales and product development • Strong collaborative leader across multiple disciplines and directorates • Driving revenue through channels
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