Rod Killen
Owner at Killen Ventures
Based in Independence, United States
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Seniority
C-Team
Department
General Business & Management
Location
Independence
Industry
Business Consulting and Services
Company size
1 to 10
Contact information
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r•••••••@killen-ventures.com
Phone
5 credits+1 ••• •••• ••••
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Background
About Rod Killen
Most people think of marketing in terms of advertising or a specific limited campaign. Good marketing should start annually with a SWOT report- Strength, Weaknesses, Opportunities & Threats. Then cross check the SWOT against an updated Business Plan. A market plan needs to be based on the real events going on and the real goals of the business. It is a support tool. Too often managers dismiss the need for a SWOT and without that, the market plan is not going to be effective. No matter how good a market plan may be, it cannot overcome poor management. Specialties: SWOT, Exit Plans, Business Plans, Management Efficiency, Branding, Social Media
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