Roddy Kane

Background

About Roddy Kane

Marketer and brand and business builder with extensive, hard-learned experience across a wide range of B2B and B2C markets, working locally and internationally, handling global, blue chip business / brands, as well as start-ups. Have long term and relevant experience of working in mature / saturated markets. Considerable experience across marketing disciplines and channels and their design, planning and implementation: strategic marketing & communications, corporate image, NPD, market research, database creation, PR Experienced in marketing communications channels via: advertising & promotions, press, TV & radio, direct & email marketing, website design & optimisation / social media programme design & implementation Skilled copywriter (some 100 business-focused articles over the last 2 years, ditto email / business releases) and effective communicator with the focus on creating quality, relevant message content in order to optimise audience engagement and ROI. Very much a self-starter, working autonomously / flexibly on a consultancy basis, but also comfortable working within organisations and am an able team player working across functions and levels. Rapid learner and experienced presenter, numerate, able to ‘read’ data to support marketing strategy, with a deep understanding of budgeting, ROI and the bottom line. Understand deadlines, and am always prepared to be judged by campaign results - have worked with a number of businesses where analyses may be carried out even on a daily basis, informing on effectiveness. In a marketplace where you are essentially only as good as your last campaign, I have had client relationships that have lasted over many years because I have continued to make a positive contribution to their bottom line / business success. Business / Brand Experience Includes (in alphabetical order): 3M, Acumentia, Boots, Business Link, Cadbury Schweppes, Campari, Christian Dior, Cider is Wine, Country Casuals, Cranswick Premium Wines / Evans & Tate, Davy Corporation, Forsan Foods, GEC, Glector Global Enterprises, ICEX / Government of Spain, ICL, ITT, Nestlé, Marks & Spencer, Metal Box, Mitel, Octopus Books, Premier Brands, Plessey, Pure H2O Company, Rowntree, Ryobi, Save & Prosper, Siemens, STC, Thorntons, Unisys, Xerox…