Rodrigo Escobar

Background

About Rodrigo Escobar

ECareer developed in the Commercial and Marketing areas, encompassing Sales Management (B2B and B2C), Go-to-Market, Products, Trade Marketing, Pricing, Digital Marketing, Advertising, and Branding. • Experience with clients and passage through Industries and companies in sectors such as CHEMICAL INDUSTRY, POLYMERS, RAW MATERIALS, PHARMACEUTICAL, HEALTHCARE/HOSPITAL, WHOLESALE, RETAIL, FOOTWEAR, TEXTILES, SYNTHETIC LAMINATES, METALLURGY, DISTRIBUTION, FURNITURE, and CONSTRUCTION. • Structuring and leading sales teams in the regions of CE, RN, PB, PE, SP, RS, and SC, developing Prospecting (Hunter), goals, KPIs, and the Technical, Consultative, and Corporate Sales Pipeline for B2B Key Accounts. • Experience also in Digital Marketing, managing Digital and Social Media, Traffic, Omnichannel service platforms, and Automation, with RD STATION, MLABS, WIX, CANVA, Facebook ADS, Google ADS, TALLOS, BLIP; CHATBOT: MANYCHAT, MAKE, BOTCONVERSA, and OPENAI API; CRM: SALES FORCE, BITRIX24. • Aptitude in Strategic Planning Management (Forecast), managing Budget, P&L, Commercial, and Pricing Policies. Experience at the C Level in negotiations of Projects with Stakeholders from various categories and hierarchical levels. • Interaction with Trade Marketing, expanding assortment (mix), service level, and volume at POS. Skill in developing Go-to-Market strategies, actively participating in new Product sector (R&D), Product Mix expansion, Market Research, Focus Groups, New Business Development, Sales Channels, opening of New Distributors, Events and Fairs, Branding Projects, Commercial, and Territorial Expansion. • Expertise in the entire sales cycle in Distribution Operations (Sell In & Sell Out), logistics, transport, and Supply Chain, expanding new Distribution Centers (DCs), and outsourcing road, maritime, and air services. • Process Management, studying and participating in the application of AGILE Methodologies, such as SCRUM, KANBAN, and LEAN. • People Leadership, developing Hard and Soft Skills, improving Commercial and Distributors teams, regarding products and sales techniques, conducting Training and Workshops. Email: escobar.rodrigoescobar@gmail.com Other spellings for my name: Rodrigo Scobar