Roe Shani

Background

About Roe Shani

With over 15 years of work experience in design, quality assurance, and product management, I am passionate about creating innovative and user-friendly solutions that solve real-world problems. As the Director of Product at eko, a leading platform for digital workplace communication, I lead a cross-functional team of designers, engineers, and marketers to deliver products that improve collaboration, engagement, and productivity for millions of users worldwide. I value diversity, creativity, and social impact, and I strive to bring these principles to every project I work on. Before joining eko, I co-founded CUPS, an exciting company with a mission to rethink independent business in the specialty coffee industry. As the CPO, I was responsible for the branding, identity, and user experience of our mobile app, website, and marketing materials. I also partnered with coffee shop owners, suppliers, and customers to understand their needs, preferences, and challenges, and to provide them with tools, services, and savings that would help them grow and succeed.