Roel Schoemaker
Principal Strategy Consultant at Glocalities
Based in Amsterdam, Netherlands
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Seniority
Staff
Department
General Business & Management
Location
Amsterdam
Industry
Market Research
Company size
10
Contact information
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r•••••••@glocalities.com
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Background
About Roel Schoemaker
Roel Schoemaker is fascinated by people in the broadest sense. His goal is to gain in-depth insights into what makes them tick whilst living their lives, whether it concerns their neighbourhood, work, leisure, travelling or just relaxing. Roel is a specialist in segmentation. He is one of the founders of Motivaction’s human value based Mentality-model Currently Roel’s newest challenge is to expand his skills to the international arena through Glocalities This is an international value based segmentation model covering 27+ countries and 85% of the worlds economies. Through Glocalities he enables corporations and organizations to identify cross cultural differences and values. Roel places the consumer experience at the center and comes from this perspective to advice on target group identification, profiling, finetuning brand positioning and designing growth strategies for our clients. For more information contact: r.schoemaker@glocalities.com
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