Roger Bretau

Background

About Roger Bretau

I specialize in online demand generation, lead generation, and sales enablement strategies, with a strong focus on B2B environments. My work revolves around building comprehensive Go-To-Market strategies that align marketing efforts with sales objectives, integrating lead routing systems and sales enablement tactics into a seamless marketing-sales ecosystem. With a strong foundation in Inbound Marketing and Account-Based Marketing (ABM), I design strategic campaigns that nurture leads through the funnel, ensuring they are directed to the right sales reps at the right time. I also have deep expertise in content marketing, PPC and social ads, and marketing automation, optimizing campaigns across platforms like LinkedIn Ads, Facebook Ads, and Google Ads to achieve maximum ROI. Beyond the corporate sphere, I create practical digital resources and toolkits for service-based entrepreneurs — including coaches, consultants, freelancers, and trainers — to help them build smarter client acquisition systems, nurture relationships, and grow sustainable businesses online. My mission is to continuously refine and adapt demand generation strategies, tackling challenges like omnichannel marketing, inbound lead nurturing, sales enablement, and business growth — whether for B2B companies or independent professionals. A LITTLE BIT ABOUT MY JOURNEY Once upon a time, a curious soul dreamed of being a journalist. This young, endlessly inquisitive spirit earned a degree in Journalism, worked in media, and discovered a profound passion for communication. This passion led me into the world of business communication, where I gained invaluable experience working in agencies and in-house marketing teams. But then, I was drawn to the world of Marketing — and never looked back. Through my journey, I found my niche in designing strategies that delight customers throughout their journey. While my path might have started in the “dark side” of communication, today my focus is on creating Go-To-Market strategies, client acquisition systems, and scalable marketing programs that foster long-term relationships and deliver measurable growth. The “dark side” of traditional marketing has faded — mostly. SPECIALTIES Go-to-Market Strategies | Demand Generation | CRM | Marketing Automation | Inbound Marketing | Lead Generation | Funnel Marketing | HubSpot | Salesforce Account Engagement (Pardot)| Account-Based Marketing (ABM)| Content Marketing | SEM | PPC | Digital Analytics | LinkedIn Ads