Roger de Oliveira

Background

About Roger de Oliveira

Product Design Lead (UX/UI) with 6+ years of experience building complex digital products for B2B and retail companies. I combine technical expertise in industrial SaaS design with strategic vision to simplify user journeys in highly specialized environments. At Dynamox, I lead initiatives that transform industrial vibration data into intuitive interfaces, impacting predictive maintenance for major clients such as Vale, Klabin, Mosaic, and ADM. Previously, at Grupo Paquetá, I optimized e-commerce conversions through consumer-centric designs, bridging creativity and data analysis. My passion lies in creating scalable systems that connect technology, business, and user experience, guided by the following principles- Deep understanding of products and their users - Collaboration between UX, Engineering, and Business - Architecting solutions for complex problems Strategic Strengths- Dual expertise: Industrial B2B (heavy technology)+ Fast-moving B2C (retail)- Technical proficiency: Figma | Design Systems | Jira | User research in complex contexts- Cross-functional leadership: Experience managing stakeholders in engineering, industrial maintenance, and marketing.