Roger Devaughn

Background

About Roger Devaughn

I’m an enterprise-level sales executive with over two decades of experience leading scalable growth strategies across the national builder, multi-family, and general contractor segments. My passion lies in helping organizations drive measurable impact through strategic sales leadership, national account development, and targeted channel expansion. Throughout my career, I’ve led high-performing sales teams, negotiated transformative national programs, and delivered consistent revenue and margin growth. From developing go-to-market plans to architecting Single-Source Solutions Strategies, I specialize in simplifying complexity for large-scale builder and multi-family partners while aligning internal teams toward aggressive growth goals. Whether securing national agreements with industry leaders or mentoring next-gen sales talent, I bring a forward-thinking approach grounded in results, relationships, and reliability. Let’s connect if you’re looking for sales leadership that drives scalable growth, market penetration, and sustainable customer success across the building industry.