Roger Grayson

Background

About Roger Grayson

A collaborative and strategic sales professional, with deep experience in the food and beverage industry, manufacturing, importing, and distribution. Built strong, multi-faceted relationships with clients, earning their trust and confidence as a valued advisor based on deep experience and knowledge in F&B, manufacturing, importing, and distribution. Ensured efficient communication and collaboration with internal teams (marketing, support, technology). Managed client relationships with key contacts (sales managers & teams, executives, and owners) within the food & beverage industry. Provided strategic insights and solutions, leveraging deep understanding of client operations and market trends to optimize profitability. Analyzed customer menus, identifying trends and profitability improvement opportunities. Planned and executed effective sales strategies, utilizing technology to monitor orders and track activity. Cultivated strong rapport with both existing and prospective clients through comprehensive product & service knowledge. Drove new business by launching products, acquiring clients, and fostering relationships. Used networking, calls, and marketing to generate leads and consistently brought on 10 new Large Leverage Operators annually. Managed a diverse customer base across all trade channels, ensuring strong top-line growth and consistent achievement of sales & distribution objectives.