Roger Hanney

Background

About Roger Hanney

HOKA in Australia and New Zealand since 2011, I bring a collaborative approach to opportunity recognition, creative problem-solving, and market management. With close to 700 hours of practical AI experience, I also customize GPTs as an ongoing side project, blending technical insight with strategic commercial needs.Professional Highlights- Dynamic Adaptability to Scaling: Successfully manage and scale operations in dynamic environments, ensuring sustained growth and market expansion- Challenger Brand Development: Drive brand innovation and development, positioning brands competitively within the market- International Collaboration: Facilitate effective collaboration between global and national teams, enhancing market presence- High-Volume Sales Operations: Lead high-performing sales operations, consistently achieving and exceeding sales targets- Go-to-Market Expertise: Extensive experience in go-to-market processes, from range selection and strategic pricing to market capture, collaborating with sales and marketing teams through sell-in to successful launch campaigns.Core Competencies- High Volume Merchandise Management: Oversee large-scale merchandise assortment, optimising inventory management for strategic outcomes- Range and Product Management: 8 years supporting or leading range architecture and purchasing for wholesale (2016-2023), eCommerce (2016-ongoing), and retail doors (2023-ongoing), entrusted with multimillion-dollar purchasing budgets- Strategic Brand Management: Craft and execute brand strategies that enhance brand equity and customer loyalty- Complex High Volume Purchasing Management: Manage complex purchasing processes, ensuring cost-efficiency and support supply chain integrity- Data Storytelling: Use data to craft compelling narratives that inform strategic decision-making- Data-Driven Insights Analysis: Apply advanced AI and data analytics to improve product management and drive business outcomes- Ways of Working: Implement efficient and collaborative working methods to enhance team performance.Commitment to Growth:I believe that the strength of a team defines the success of an individual, and I am committed to supporting individual growth, learning from others, and continuously improving. Currently, I am pursuing a Master of Business Administration at Sydney Business School, maintaining a distinction average.Top Skills:Stakeholder Engagement | Strategic Planning | Buying & Sales Management | Business Development Advanced Artificial Intelligence