Roger Lay

Background

About Roger Lay

Roger is a serial entrepreneur who spent 30+ years specializing in the “Market Entry” phase of tech startups. This typically means joining a team that has completed initial product development, has a Market Viable Product (MVP) and is ready to begin sales into the marketplace. Roger spent his career helping these companies build and execute their initial go-to-market strategy, gain initial market traction and strategically build out the sales, marketing and customer success teams - the "market-facing" side of these companies. Navigating this phase of the company's development is crucial to get right and requires a lot of “heavy lifting” by the initial sales, marketing and customer success teams. Roger now actively advises the CEOs of tech startups and other small, rapidly-growing tech companies on market entry, business development and strategy development and execution. Areas of Expertise: » Market Entry Strategy Development & Execution » Market-Facing operations: Sales, Marketing, Customer Experience » Enterprise Software » Professional Services / Managed Services » Business Process Optimization (BPO) » Robotic Process Automation (RPA) » Cloud to Edge Computing » Software as a Service (SaaS) » Contract & Relationship Management Roger is also a published author of science fiction novels, including 'STARSEED One, The Wait is Over', available on Amazon. Military: US Marine Corps | Aviation Operations (Flight Ops)