Roger Westerlund

Background

About Roger Westerlund

Passionate about commercial strategy, digital transformation and leveraging technology, insight and partnerships to deliver real business impact.I’ve held several senior roles at Microsoft and in the gaming/tech industry, driving go-to-market strategy, category growth, partner ecosystems and cross-functional execution in fast-paced environments. My experience spans devices, SaaS, cloud services, digital services and modern workplace solutions.Alongside my corporate background, I co-founded and led a digital agency—strengthening my entrepreneurial mindset and deepening my skills in digital strategy, customer acquisition, AI-enabled solutions and scalable delivery. I’m known for combining strategic thinking with hands-on execution, and for building strong relationships with C-level stakeholders, partners and internal teams. Adaptable, collaborative and comfortable operating across both strategic and operational levels- Driving growth, profitability and long-term business impact- Building and scaling partner ecosystems and vendor relations- Designing and executing strategies across multiple tech sectors- Enabling teams and stakeholders through coaching and collaboration- Strong capability in analytics, digital strategy and customer insight- Forecasting, planning and translating strategy into measurable outcomes- Technology & Digital Transformation- Cloud, SaaS & Subscription Models- AI, Automation & Data-Driven Solutions- Enterprise & SMB Software Ecosystems- Consumer Tech & Electronics- Gaming & Interactive Entertainment- E-commerce, CX & Digital Journeys- Pharma, Life Science & Health Tech- Partner Ecosystems & GTM Models- Retail, FMCG & Omnichannel Operations- Professional & Managed Services