Rohit Ahuja

Background

About Rohit Ahuja

I’m a media strategy and AdTech leader with 16+ years of experience driving digital growth for some of India’s most iconic brands — including Amazon, Zee5, and Airtel. My expertise lies at the intersection of content, technology, and data — where I build scalable, ROI-focused marketing strategies that deliver real business outcomes. At Zee5, I led AVOD monetization and category GTM planning, unlocking ₹100 Cr+ in annual revenue. At Initiative India (IPG), I architected Amazon’s media strategy across multiple markets, aligning cross-channel campaigns with funnel performance and audience insights. My work has consistently delivered results — from 2.2x user acquisition and 30% lower CPAs to 4x CPM premiums on branded content IPs. What sets me apart is the ability to integrate programmatic, content, and data-driven decision-making with a deep understanding of platform behavior. I specialize in customer acquisition, demand generation, funnel optimization, campaign attribution, and first-party data strategy — all while leading high-performing teams and forging stakeholder alignment. EMVIES, Goafest, Effies, and Smarties award-winner. Let’s connect if you’re building for scale in the digital economy — whether through OTT, eCommerce, AdTech, or media.