Rohit Lamba

Background

About Rohit Lamba

Award winning Business leader with 30 years of leadership experience with diverse global roles in Media, Advertising, Brand, Strategy,Retail & a Marketing exponent in Industrial product categories in Oil & Gas,Steel & Cement.My achievements have been marked by commendable performance in Revenue & Margin maximization, Channel & Brand Management, Strategy formulation & execution, Pricing, Distribution, Logistics,SCM, New Product launches, Innovation, Production, Technical Services, Logistics and Team Building.An an expert both in B2B & B2C with pan India/international market responsibilities handling P&L responsibility of over $1billion/PA revenue.Set up, operationalized and grew pan India Retail & Distribution network for Steel products with Distributors & retailers pan India generating revenue of $1billion/paWinner of the CMO of the Year Award 2021 by The Alden Group and Nasscom,The outstanding Sales Leader of the Year Award by Inventicon and Top 100 Global CX Leaders Award, I have spearheaded the P&L,topline/bottomline growth through use of technology and propelling innovation.CARRER HIGHLIGHTS - Executing global strategies in regional markets: Skilled at adapting brands and products to local market preferences, developing new markets and reigniting growth in mature markets. Adept at managing global stakeholders through strategy and planning to implementation and communicating results- Driving commercial results: Repeated success substantially increasing revenue and profitability through customer insights, product excellence, innovative marketing and experienced deal making- Advocating tech driven growth: Passion for embracing and leveraging technology to drive new business opportunities. Formed alliances and partnerships with digital leaders, social media influencers and content producers to successfully launch new products & build new capabilities- Talent development: Built and led high performing, diverse teams across multiple territories. A respected proponent of nurturing talent through empowerment and accountability- Building relationships & influencing: championed industry development, led government advocacy and actively exercised governance across multiple boards, generating an extensive and respected network- Develop annual ATL & BTL budget plan and drive media activation in coordination with creative and media agencies. Implement annual activity calendar to drive ATL/BTL branding- Worked in projects with globally renowned consultancy firm Boston Consultancy Group & McKinsey as the Project Leader.