Rohit Ojha

Background

About Rohit Ojha

Collaborate with Product Management, Business, AdTech, and Engineering stakeholders to define and deliver OTT advertising and monetization workflows.• Convert business requirements into user stories, functional specifications, acceptance criteria, and feature validation for AdTech and OTT platforms.• Analyze AdTech systems including ad request/response, ad serving, targeting, impressions, beacons, tracking, and reporting across Web, Mobile, and Connected TV (CTV).• Support OTT ad monetization models such as pre-roll, mid-roll, post-roll, frequency capping, ad sequencing, and ad fallback logic.• Track and interpret AdTech KPIs and metrics including fill rate, eCPM, impressions, ad completion rate, playback success, and drop-offs.• Act as a cross-functional bridge between business, product, data, and engineering teams, ensuring clarity on scope, risks, and delivery timelines.• Contribute to OTT user journey and playback experience optimization, balancing revenue goals with user experience and performance.• Apply a strong quality engineering and domain background to perform gap analysis, root cause analysis, and reduce production issues impacting ads and video playback.