Rohit Soni

Background

About Rohit Soni

Product and Strategy Leader with 12+ years of experience across leading financial institutions, I’m passionate about building lending product solutions that improve customer experience and scale impact. I specialize in launching customer first, tech supported products that solve real world challenges for both business as well as the customer, drive growth, and fuels digital transformation. From working in business development in Indian lease market at Orix Leasing & Financial Services and Sundaram Finance to scaling strategic initiatives at Toyota Financial Services and now product innovation in rural lending at L&T Financial Services, I’ve consistently delivered results through innovative thinking, new product development based on market, data-backed strategy, and cross functional leadership. I thrive in high impact environments where business ambition meet customer needs — and now, I’m ready to bring that experience to my new assignments to come. I am open to relocation to UAE and actively seeking opportunities to contribute to the region’s fast-growing fintech and digital economy. Key Strengths: Product Strategy: Driving end-to-end product lifecycle from research and development to launch and scale aligned with customer needs and business goals. Business Transformation: Leading transformation initiatives (both digital and process based) across lending, leasing, and financial services to modernize operations and elevate customer experience. Leadership: Managing cross functional teams, executive stakeholders, and agile squads to deliver high ROI outcomes. Product Innovation: Building intuitive, tech and analytics supported products through continuous feedback of consumer & business and rapid experimentation. Data Driven Decision Making: Leveraging analytics to improve product performance, customer engagement, and growth strategy. Lending Expertise: Deep domain knowledge in automotive finance, leasing and digital rural lending.