Rohit Sood

Background

About Rohit Sood

I’m a strategic and insights-driven Market Research professional with 6+ years of experience leading high-impact, global research programs across diverse industries. Currently serving as Director – Field Operations at InnovateMR and managing Quant Fieldwork Operations for EMEA Region, Product Developments, supply channels utilization, panel health and profitability and helping drive agile, tech-enabled research solutions that empower clients to make smarter, data-backed decisions.Over the years, I’ve managed end-to-end research lifecycles—from sampling and survey design to delivery and insights. I’ve led full-service studies and trackers, built global vendor ecosystems, and delivered actionable insights on brand health, customer satisfaction (CSAT/NPS), segmentation, Usage & Attitude studies, concept testing, and more.Specializes in delivering high-quality data with actionable insights for clients, streamlining research operations, and optimizing supply channels to enhance profitability and delivery. My core strength lies in bridging business questions with consumer behavior using a mix of quantitative and qualitative methodologies (CAWI, CATI, IDIs, FGDs, Mystery Shopping). I’ve helped brands optimize their go-to-market strategies, understand competitive landscapes, and uncover unmet needs in rapidly evolving markets. Have closely worked with clients across regions - EU, NA and APAC and from different verticals.I thrive in roles that blend strategy, analytics, and consumer insights and consulting—and am passionate about driving impact through insights. Expertise: Market Research Strategy | Consumer Insights | Brand Tracking | Segmentation | Healthcare Research | Voice of Customer | Global Field Ops Tools: Decipher, Qualtrics, SurveyMonkey, Excel, SPSS, Power BI, Tableau