Roisin Obrien

Background

About Roisin Obrien

I am a marketing professional with 6+ years experience across all things advertising, media and marketing. My experience in Ireland (3 years) and Australia (3 years) to date has equipped me with invaluable expertise in planning and buying across both digital and traditional media channels. My experience and skillset spans across programmatic media, PPC, social and influencer campaigns, cinema, OOH, broadcast and digital audio, broadcast TV and BVOD/SVOD along with digital media partnerships. Working across diverse industries such as retail, lifestyle, sports, travel, beauty, and pharmaceuticals has provided me with a deep understanding of consumer behavior, market dynamics, and effective media strategies tailored to varied audiences and business objectives. I am passionate about crafting and delivering effective and impactful media strategies that deliver on campaign KPIs and objectives. I am a highly, self motivated and optimistic individual who will always go one step beyond in everything I do both professionally and personally. My skills of organization, leadership, collaboration, planning and management are at the core of everything I do. I am the main organizer and planner in my friend and family groups, always keen to share my passion for fun and adventure with them. I have completed a four year degree in Commerce with a major in Marketing from University College Cork.