Roma Abbas

Background

About Roma Abbas

I am Roma, a fashion creative & marketing Specialist. As a Parsons School of Design graduate with a Master’s in Fashion Management, I bring a unique blend of creative vision and strategic expertise to every role. I’m the Creative Director with over 3 years of experience operating my fashion label, Gazelle. My diverse skillset extends to designing fashion apparel, creative marketing and art direction for Product/Editorial photoshoots. Notably, I built my Fashion Label targeting an audience that demands minimal fashion and appreciates the concept of “Less is More”. Apart from my design skills, I learnt the most bit of art direction while growing my own brand exploring performance marketing, social media management, PR, and styling for shoots. To enter the global fashion market, I’m currently serving in creative marketing at Atoms, New York. Holding a bachelor's in Fashion & Design and a master's in Fashion Management from Parsons - The New School, coupled with my work experience, I serve as a thought leader and executor, yet on my journey to polish my skills within the Fashion Landscape. In addition to my creative roles, I have served as a part-time professor at Roots IVY - Pakistan, teaching Design and textiles in the BA Fashion Design. My journey in the fashion landscape has just begun and I aim to make impactful strides in the fashion industry, leveraging my expertise as an educator and a creative force.