Roman Anders

Background

About Roman Anders

I'm a seasoned growth marketing and business development professional with a strong background in driving growth and innovation for B2C/D2C companies. My expertise lies in identifying new opportunities, scaling online marketing channels, and optimizing conversion rates to fuel revenue growth. Professional Journey: As Head of Growth Marketing at Chefkoch, I lead the strategy and execution of growth initiatives for Chefkoch PLUS and other paid products, driving customer acquisition and retention. Focused on data-driven growth and innovation, I ensure sustainable revenue expansion and long-term success. At HelloFresh DACH, I played key roles in marketing business development, leading the identification, development, and scaling of new online marketing channels. I've successfully managed significant budgets and set strategic objectives to drive departmental growth. My initiatives have consistently outperformed targets, resulting in market-leading budget and conversion shares. As Chief Marketing Officer at CLAV Health GmbH, I led the development and execution of comprehensive brand strategies, resulting in a significant increase in sales. I have a proven track record of turning challenges into opportunities through effective e-commerce strategies. Educational Contribution: In addition to my corporate roles, I'm passionate about sharing my knowledge and insights as a Freelance Marketing Lecturer. I empower students with practical skills and industry-relevant knowledge in marketing and business development strategies, equipping them to excel in today's competitive market. Looking Forward: I'm committed to leveraging my extensive experience and passion for innovation in growth marketing & business development to drive continued success for organizations. Let's connect to explore how we can collaborate and drive impactful results together.