Roman Gazarek

Background

About Roman Gazarek

10+ years of experience in digital analytics, data architecture, and marketing impact measurement. I help enterprise clients design and deliver end-to-end analytics solutions, from gathering business requirements to implementation, integration, and activation.My work spans platforms like GCP, Adobe Analytics, CJA, GA4 360, and BigQuery, with hands-on experience on the client side, agency side, and as an Adobe Solution Partner. I focus not only on analytics but also on the broader MarTech and data ecosystem, integrating CDPs, data warehouses, and streaming platforms to enable truly data-driven strategies, including attribution, and marketing automation.Recent work also focuses on AI-driven analytics, data activation, and autonomous workflows. I work with modern data stacks that combine data warehouses, real-time event streams, and AI agents to enable automated insights and AI-supported decision making, while exploring AI-native architectures such as LLM integrations, agent-based workflows, and Model Context Protocol (MCP) to connect analytics platforms, data systems, and AI assistants with enterprise data.Key focus areas & tools:• Adobe Analytics, Target, Customer Journey Analytics• Google Cloud Platform, BigQuery, GA4 360, Firebase, AppsFlyer, CM360, Matomo• Adobe Launch, GTM, SGTM, AEP SDKs, server-side tracking• CDPs - Bloomreach (Exponea)• E-commerce platforms - Shopify• Marketing & Ads APIs, Webhooks, Automation, Custom data integrations• Video & Live-streaming Analytics, Mobile Analytics• Attribution, scoring models, datasets• Data warehouse integration (e.g. Oracle, Teradata), Streaming platforms (Kafka)• Privacy, Consent, CMPs (OneTrust, Usercentrics, consentmanager)• Visualization: Tableau, Looker Studio, Power BI