Roman Potsch

Background

About Roman Potsch

I work with customers and set up communication throughout the life cycle to maximise returns and positive improvements to the miracle experience I can do segmentations, optimizations, measuring campaign effectiveness, finding new opportunities, new campaigns, systems, options for even better automation, and I'm tracking new technologies under CRM that I can innovatively incorporate and implement into existing ones. Biggest successes: Leading a 7-person team in the justice department in the execution department and setting up innovation processes Solving KYC on ING retail portoflio Implementation of GDPR into company processes and CRM operations in Home Credit/Air Bank a.s. Managing the entire SAS Automation Campaign application Introducing and rolling out the first ever Event-Based Campaign Marketing for Home Credit and Air Bank Launch FUEL / FOOD Training Campaign to Increase Credit Card Utilization After Campaign Implementation Seploying CRM retention processes Creating a comprehensive report for the MTF Creation of a report of old customer orders and reduction of the backlog of these orders (365+ days and order up to 780+ days), And increase of the MFT company revenue +1 mil. USD per year 2021/2022