Romesh de Silva
Assistant Vice President - Brand & Communications at Nations Trust Bank Plc
Based in Colombo, Sri Lanka
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Seniority
Vp
Department
Other
Location
Colombo
Industry
Banking
Company size
3K
Contact information
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r•••••••@nationstrust.com
Phone
5 credits+94 ••• •••• ••••
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Background
About Romesh de Silva
Senior Financial Marketing Professional with 22+ years’ of experience in Sri Lanka & United Arab Emirates with expertise in the development of Marketing/ Branding Strategies to strengthen the Brand Image, appraising KPI’s & focusing on ROI metrics, and employing analytics to render strategic recommendations & direct solid actions. Also, hands-on experience in Building Strategic Marketing Campaigns, formulating & delivering effective customer value propositions, enforcing best-in-class marketing tactics for effective campaign execution, Quantitative & Qualitative Research / comprehending customer/ competitive dynamics of the intended vertical markets, and initiating cohesive/ multi-channel branding communication strategies to drive customer acquisition & brand affinity.
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