Romi Appel
Client Value Management and User Experience Manager at Fnb South Africa
Based in City of Johannesburg, South Africa
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Seniority
Manager
Department
Other
Location
City of Johannesburg
Industry
Banking
Company size
32K
Contact information
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r•••••••@fnb.co.za
Phone
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Background
About Romi Appel
An explorer at heart, I spend as much time discovering new countries, products and processes as possible, all with the simple aim of understanding what truly makes people tick. From optimising user journeys to ironing out buyer profiles, I believe that solid foundations and a deep understanding of the target market are the keys to creating any high-performing product or marketing department. It is only from there that true innovation can happen. The only thing I appreciate more than releasing a new product or campaign to market is feeding back into a project to simplify systems, processes and communication and moving one step closer to bridging the gap between IT and Marketing.
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