Romulo C.

Background

About Romulo C.

Results-driven marketing and digital product leader with over 15 years of experience driving growth across E-commerce, SaaS, and subscription-based businesses in Europe and LATAM. I bridge brand strategy, product innovation, and performance marketing to scale digital operations that consistently improve CAC, ROAS, LTV, and retention. Throughout my career, I’ve led marketing, product, analytics, and lifecycle teams, owning marketing P&L and spearheading digital transformation and MarTech adoption. I specialize in building cross-functional systems that align product, data, technology, and brand into cohesive go-to-market strategies — where storytelling meets automation, and creativity is powered by insight and experimentation. My expertise spans lifecycle automation, funnel optimization, CRM architecture, A/B testing, onboarding and loyalty programs, and paid channel efficiency. I’ve designed and scaled frameworks that deliver millions of personalized interactions per month — improving conversion, engagement, and repeat rate through segmentation and behavioral triggers. A hands-on leader, I work directly with CRM, analytics, and performance tools to ensure every initiative is measurable and actionable. I’ve implemented data warehouses, attribution systems, and full-funnel dashboards that empower teams to make faster, insight-driven decisions. I define testing pipelines, map customer journeys, and architect processes that make growth predictable and repeatable. What sets me apart is the ability to operate seamlessly between creative and technical disciplines — crafting impactful narratives while building the systems that make them scale. My leadership style combines analytical depth with execution speed, bringing operational clarity to complex, cross-functional teams. I believe that high-performing marketing lives at the intersection of brand and demand, product and media, people and systems. I don’t just launch campaigns — I design growth engines. My goal is to make marketing a strategic, measurable driver of long-term customer value and business performance.