Ron Castruita

Background

About Ron Castruita

Skills, Expertise and Attributes: A sales leader and strategic planner with a hands-on field-level work ethic; combining deep natural foods/wellness/cannabis industry knowledge in operations, retail, marketing, packaging, sales, training, merchandising, supply chain and distribution channels. Elevating brands, processes and teams. Founded and operated direct organic produce distribution and retail establishments in the natural foods industry. Deeply experienced in ERP/CRM sales and implementation services, CPG, start-up, sales and supply-chain both nationally and internationally. Hanson's Markets Natural Foods (founder), LEGO Systems Inc, LEGO International/Mexico (Director of Sales & Training). Please also see current consulting work for Hanson's Sales & Marketing Consulting (retail operations, buying, sales management, product development). Authored Sales Management Training manuals for LEGO; customer-focused processes with an extensive knowledge of field sales training management methodologies. Acutely tuned in to the competitive retail landscape, industry developments/trends, partner channels and can expertly recommend retail marketing strategies and techniques to brand-build and assure goals for product distribution goals at the retail shelf.