Ron Greenberg
Executive Vice President Business Development at Medical Eyeglass Center
Based in Sarasota, United States
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Seniority
Vp
Department
General Business & Management
Location
Sarasota
Industry
Hospitals and Health Care
Company size
101
Contact information
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r•••••••@medicaleyeglass.net
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Background
About Ron Greenberg
Innovator in Eye Care | Dedicated to Patient Independence, Vision & Practice Sustainability With nearly 40 years in eye care, I’ve been privileged to take part in many of the innovations that shaped our field—from phacoemulsification and foldable IOLs to refractive surgery, dry eye integration, and today’s wave of consolidation driven by corporations and private equity. Through every chapter, one truth has guided me: the patient experience defines success. Managing expectations, supporting independence, and delivering quality of life are just as vital as clinical outcomes. At Medical Eyeglass Center (MEC), I help practices turn their optical dispensaries into the final step in Best Corrected Vision. Our model expands patient services, delivers care beyond cataracts, and strengthens financial performance—without disrupting practice dynamics or requiring major capital. In addition to my work with MEC, I actively support other initiatives that impact the quality of care delivered to patients every day, ensuring that advancements in business models never come at the expense of patient well-being. I’m passionate about partnering with professionals who believe, as I do, that great eye care means thriving patients and thriving practices.
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