Ron Pinelli
Senior Vice President Digital Research and Standards & Associate Director at Media Rating Council
Based in New York, United States
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Seniority
Other
Department
Other
Location
New York
Industry
Media and Telecommunications
Company size
12
Contact information
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r•••••••@mediaratingcouncil.org
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Background
About Ron Pinelli
Industry leader with 20+ years experience in media and advertising measurement and research. Over a decade planning, designing, executing and leading technical measurement audits against industry standards with a focus in digital, TV, radio and print media. Over a decade in industry media measurement regulation including overseeing over 75 annual measurement audits of digital vendors and platforms as well as audio currency services. Have led 20 industry Standard setting efforts including deep experience in digital ad delivery, social media, audience, cross-media, audio, location, outcomes, retail media, in-game and A/R. Manage and maintain member relationships with buy and sell side organizations including serving as an industry technical measurement resource for advertiser, agency and publisher trade organizations domestically and internationally.
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