Rona Greenberg

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About Rona Greenberg

Rona is a visionary thought leader, marketing guru, and eCommerce expert who excels at helping brands establish roadmaps and digital strategies that elevate their brand presence and ensure they stay one step ahead of the competition.She has developed an incredible passion for cultivating relationships and professional partnerships founded on the principles of business excellence.Over the course of her decade-long career, Rona has led high-performing teams of up to 15 professionals across fast-paced eCommerce and marketing environments, consistently elevating brands and driving measurable growth. She has represented and guided more than 100 brands in both eCommerce sales and marketing strategy — managing sales from start to finish, from on-air segments to digital campaigns, marketplace expansion, and fulfillment operations.Currently, Rona serves as the Director of Business Development at Karma Beauty Hair, where she is spearheading brand positioning, B2B expansion, influencer seeding, packaging/UX revamps, and large-scale retail partnerships. In this role, she is also the face of the brand, negotiating growth-driving deals, shaping creative strategy, and leading the company into its next phase of market expansion.Previously, Rona held two pivotal leadership roles: as Director of Sales & Marketing at Yuka E-com and later as CMO of E-Prise, where she built and led teams of experts in sales, digital strategy, and brand development. In both roles, she represented a diverse portfolio of brands, creating custom strategies to drive revenue growth across multiple channels while securing high-visibility media and retail placements.As a master communicator and highly strategic business leader, Rona built a robust network of partnerships with mega-media outlets. Most notably, she hosted her own recurring segment on The Wendy Williams Show called “Best Beauty Finds,” spotlighting innovative beauty products to millions of viewers. Her portfolio of collaborations also includes The Real, Access Hollywood, The Ellen DeGeneres Show, Steve Harvey, The Kelly Clarkson Show, Rachael Ray, EXTRA, The Talk, and many more.