Ronald Palacio

Background

About Ronald Palacio

Offers more than 15 years of experience in different work disciplines; Sales & Marketing, Training, Organization Development & Product Management Group. Self motivated & can work effectively with diverse groups and individuals. Hardworking and can easily adjust to new roles as required by the organization.Responsible for the conceptualization, planning, formulation and development of marketing programs of the assigned product portfolio.Leads in the preparation of business plans and strategies through the generation of market and research data, approves product forecasts, budgets and profit plans, manages P&L of the product portfolio; margins and product contribution (top and bottom line)Conceptualizes product campaigns, including development of copy and creative briefs. Establishes product positioning, promotional activities, pricing strategy, placement strategy and comprehensive field marketing programs.Ensures achievement of sales goals and manages well product expense in order to deliver bottom line targets. Develops professional relationship with product Advisory Board consisting of experts in the field of medicine. The ad board develops the medical or scientific module being used as lecture material during grand launches.