Ronell S. Pugh

Background

About Ronell S. Pugh

I’m a consumer psychologist with a research-driven passion for understanding how people think, feel, and behave. My work explores the cognitive, emotional, and cultural factors that shape consumer choices—especially in entrepreneurial, underserved, and trust-sensitive contexts. With a PhD in International Psychology and an MBA in Marketing, I specialize in behavioral research that blends psychological science with real-world strategy. I study how consumer behavior, perception, and decision-making influence branding, product adoption, and marketing effectiveness. 🧠 Research Interests: • Consumer psychology and behavioral decision-making • Psychological drivers of trust, loyalty, and brand attachment • Entrepreneurial behavior under uncertainty and financial constraint • Cultural and identity-based influences on marketing response ‍ Academic Role: As a professor, I teach courses in marketing strategy, digital marketing, and consumer behavior. My teaching bridges theory and practice—equipping students to use behavioral insights to design more ethical, inclusive, and impactful marketing. Vision: Whether through research, teaching, or strategy, my goal is to elevate the role of psychology in marketing—not just to persuade, but to understand. I believe that better marketing starts with deeper empathy and evidence-based insight. Let’s connect if you’re passionate about the science behind the sale.