Ronjiny Basu

Background

About Ronjiny Basu

As an international marketing and relationship management champion with over 10 years in program management within the public and private sector, I am passionate about leading programs to revitalize strategies and foster growth.Key areas of expertise:Entrepreneur & Leadership - My entrepreneurial skills were exemplified in launching a sustainable e-commerce venture, Chobhi, leading the entire business cycle including product development, market strategy, and digital roadmap, achieving a 75% repeat rate.International Marketing - I spearheaded Ducati’s entry into an emerging luxury market and achieved a consistent brand image through a localized strategy. I executed marketing plans catered to the diverse national buying preferences and scaled awareness at BMW Corporate.Relationship Management - Having lived in 9 countries and worked in global capacities at BMW, Audi, and Ducati Headquarters in Italy, India and Canada, I am quick to foster relationships with stakeholders at all levels to maximise business objectives. I possess a rich understanding of how to coordinate key players to drive projects forward. Public Sector - In my 6 years at the Canadian Federal Government, I contributed to the promotion of policy development governing Climate Change, Trade and Agriculture.Social Innovator - I initiated field studies in India to understand the cultural inspirations behind rural womens’ traditional craftsmanship, and empowered them through employing them to develop our product line.