Roop Bhatnagar

Background

About Roop Bhatnagar

I’m a strategic Global Talent Marketing leader with 19+ years of experience helping organizations across India, APAC, EMEA, and the Americas attract, engage, and retain top talent. My expertise lies at the intersection of recruitment marketing, employer branding, digital transformation, and talent intelligence. At Randstad Enterprise, I lead high-performing global teams and oversee full-cycle talent marketing operations—developing localized EVP strategies, building high-impact digital campaigns, and driving measurable ROI through performance marketing and automation. What sets me apart is my ability to transform data into action. I’ve built centralized talent intelligence systems, delivered market insights, skills forecasts, workforce planning and competitor analysis that empower leadership to make fast, informed hiring decisions. My work has supported DEI-forward hiring strategies, improved cost-per-hire, and enhanced candidate engagement across diverse markets. With a background spanning employer branding, recruitment strategy, digital hiring, employee engagement, Talent Intelligence and workforce analytics, I thrive in dynamic, fast-paced environments where innovation meets execution. Whether activating employee brand ambassadors, optimizing talent funnels, or leading multimillion-dollar global media campaigns. I bring a hands-on, insight-driven approach to solving talent challenges. I’m passionate about evolving talent marketing to meet the future of work, human-centric, data-enabled, and globally aligned. Core Competencies - Talent Marketing, Employer Branding & EVP Localization - Digital Transformation & Recruitment Marketing Strategy - Talent Intelligence, Workforce Analytics & Headcount Forecasting - Diversity, Equity & Inclusion (DEI) Strategy - Candidate Experience Design & Funnel Optimization - Paid Media & Social Talent Campaigns - Talent Pipeline Development & Sourcing Innovation - Talent Management - Leadership and Social Influence - HR Technology, ATS Optimization & Automation - Stakeholder Leadership & Cross-Functional Collaboration Certifications - Project Management Professional (PMP)- Digital Marketing Certification - Employer Branding Certification - Certified POSH (Prevention of Sexual Harassment) Trainer