Rory Dickenson

Background

About Rory Dickenson

Hey, I'm Rory, and I’m head of content for the world’s largest generative AI community. Before that, I was a marketing lead delivering voice AI for Volkswagen & DHL. And before that, I helped build Apple’s App of the Year, with a tiny team, for two years in a row. How? I spent a decade in Berlin’s Silicon Allee, where I used the Lean playbook to bring startups to market and drive multi-million dollar acquisitions. successes I’ve repeated over time. Everything I've tried to do in marketing has been centered around taking responsibility across many different operational areas. Splitting my time between Berlin and New York, I worked at a 200-person digital media organization in Hudson Yards and was a key member of a tiny team in Kreuzberg that built Apple's App Of The Year – two years in a row. Before that, I put in long hours agency side to deliver high-impact marketing campaigns for big tech megacorps including HP, Panasonic and Bloomberg. I’ve coordinated globally distributed marketing and product teams in the AI, IoT and Enterprise SaaS spaces. My speciality is building cross-functional teams that consistently produce creative collateral and compelling market strategies with maximum ROI at minimal cost. I'm thrifty, and I like to make things in-house. I lead marketing for AI-driven products, developing and executing go-to-market strategies. My focus has been on scaling user communities and achieving strong engagement growth, boosting activity across platforms such as LinkedIn, Reddit, X, Telegram, Discord, and other Web3-native channels. I take a data-informed approach to performance marketing, and combine it with organic growth initiatives to create technical content that truly connects with dev and non-technical audiences alike. Something I value highly has emerged from all these experiences: I believe that respect and care for coworkers is essential. My goal is to build companies free from toxicity, ones where everyone can do their best work, lead balanced lives, and come to work happy, motivated, and fulfilled. If you liked this marketing story, write to me at hello@rorydickenson.com. It's nice to connect.