Rosa Urtubi

Background

About Rosa Urtubi

Former Fortune 100 executive business leader. Rosa has over 25 years of successful leadership in healthcare industry. She has lead processes of significant organizational transformation, new commercial models and technological innovations with an incredible financial success, team engagement and customer loyalty. Rosa’s career includes a wide span of therapeutic areas with launches in diabetes, cholesterol, HIV, Oncology, anti-infectives… both at country and global levels. Lead marketing, sales, MSLs and market access teams. In my 10 years as Executive Business Director at Merck I have led the transformation of hospitals business unit, integration of Merck and SP, and all with financial results and competitiveness above the benchmark in an environment of crisis of the Spanish health system. As leadership coach & transformation consultant, Rosa helps people and organizations lead their success through change, without fear. She provides support and guidance at learning and applying keys to success such as designing the vision, strategy, managing the process and getting participation and commitment of all the team. Providing resilience, positive behavioral changes, and actionable strategic transformations that attain sustainable performance success. Rosa is passionate about change and people. Change is the natural way to grow, the only way to compete far better and succeed. And it is the human factor, the people that make it or break it. Rosa is certified by the International Coaching Federation for individual and team coaching. She has been personally coached by Int’l renowned coaches. This has given her an appreciation of new tools and the power of coaching for professional growth. With this background Rosa has a unique insight and ability to influence people and processes, to change business models, and organizations, totally focused on success.