Rosalia Poisel

Background

About Rosalia Poisel

I'm a strategic marketer with a passion for driving customer engagement, retention, and long-term growth across both B2B and B2C audiences. With over 15 years of experience in developing and executing integrated, data-driven campaigns, I specialize in using insights to deliver results that matter—whether that’s increasing ROI, improving customer lifetime value, or deepening brand loyalty. My background includes leading direct response and lifecycle marketing initiatives across channels such as email, direct mail, digital, and experiential. I’ve collaborated closely with cross-functional teams—including product, creative, analytics, and sales—to bring campaigns to life from concept through execution and optimization. I thrive in fast-paced environments where I can balance strategic thinking with hands-on execution. Whether working within healthcare, tech, or consumer sectors, I focus on measurable outcomes and building meaningful connections between brands and their audiences. Currently open to new marketing opportunities where I can contribute my expertise in campaign strategy, customer retention, and performance marketing to a mission-driven team. Let’s connect if you’re looking for a results-oriented marketer with a collaborative mindset and a track record of growth.