Roscoe Ingalls

Background

About Roscoe Ingalls

A dynamic, detail-oriented professional regarded for 10+ years of progressive experience creating advertising campaigns, generating company revenue, boosting social media presence, and formulating digital marketing content. My track record demonstrates continued success in spearheading all aspects of digital and social media advertising by driving effective marketing strategies that build awareness, audience, sales, and brand affinity. Clients and colleagues know me as a motivational, influential leader and collaborator who excels in cultivating positive customer relationships with the keen ability to define and translate organizational needs into actionable solutions. As an out-of-the-box thinker, I’m dedicated to identifying and leveraging secondary research sources to answer business questions and provide background for primary research. A few of my career highlights include: • Deployed a custom CMS element to create landing pages template/editor, improving PPC conversions and lowering CPC for 600+ franchises (Visiting Angels). • Established custom website for SaaS company to attract new visitors and convert into new customers; 30pg to 150pgs+ migration and integrated frontend to API (Biller Genie). • Managed a multi-million dollar insurance firm marketing campaign and cloud migration (Palms Media) to accomplish ambitious goals and enhance opportunities for innovation. • Gained expertise from numerous vendors to amplify brand awareness and conversions (Visiting Angels) by negotiating six-figure contracts. • Developed and introduced a Webapp & Native iOS App (Palms Media) to market by understanding needs. In my free time, I love spending time with my dog, scuba diving, camping, hiking, and traveling. You can reach me at roscoeingalls@gmail.com and I look forward to meeting you! AREAS OF EXPERTISE: Marketing Plans Formulation, Budget Administration, Staff Training & Development, Customer Preferences, ROI & KPIs Measurement, Client Verticals Assessment, Trends Identification, Digital Strategy Execution, Vendor Negotiations, Marketing Programs Management, Team Leadership, Business Opportunities