Rose Hung

Background

About Rose Hung

Rose is a multidisciplinary strategist with over 15 years of experience shaping real estate and urban development narratives across the US and Asia. As a member of the Thought Leadership Team at ULI Asia Pacific, she drives industry dialogue on sustainability, resilience, and placemaking. Rose co-authored the 2025 ULI Asia Pacific Home Attainability Report, delivering data-driven insights and best-practice recommendations for developers, policymakers, and community stakeholders. Her expertise spans crafting purpose-led brand frameworks, defining value propositions, and designing community engagement tactics that align social impact with commercial objectives. She advises mixed-use and master-planned developments on positioning, messaging, and stakeholder activation—ensuring projects resonate with investors, governments, and local communities. A registered architect in Victoria and California and a LEED AP BD+C, Rose blends technical acumen with strategic vision. Beyond real estate, she applies her storytelling skills as a screenwriter and executive producer, creating immersive narratives for feature films and television. This cross-disciplinary perspective enriches her approach to brand strategy, helping clients tell compelling stories that drive value and foster lasting connections.