Rose Muturi

Background

About Rose Muturi

As Managing Director of Branch International, East Africa, I lead large-scale financial transformation by leveraging technology, data-driven insights, and strategic partnerships to deliver accessible, sustainable financial solutions. My work is rooted in the belief that inclusive financial systems are essential for resilient economies. I focus on-Developing digital-first financial infrastructures that break systemic barriers to access -Scaling financial services that fuel SME growth across industries and communities -Strengthening economic ecosystems by aligning financial technology with social impact -Driving inclusive finance models that foster long-term, sustainable development Strong leadership is critical to enabling this transformation. I bring: Visionary Strategy – anticipating trends and shaping future-ready financial solutions Empowered Execution – building and inspiring teams to deliver at scale Inclusive Leadership – embedding equity and impact into financial ecosystems With close to 2 decades of experience across banking, fintech, and digital transformation, I have-Spearheaded the launch of East Africa’s first Neobank, expanding access to underserved markets -Led digital finance innovations that transformed customer engagement and operational efficiency -Forged high-impact partnerships to advance financial inclusion and economic resilience -Actively contributed to policy discussions shaping the future of finance in Africa, including the Data Protection Act and Digital Lenders Bill My Mission: I am committed to advancing financial inclusion by leveraging technology and innovation to create inclusive, sustainable solutions that empower small businesses, support underserved communities, and catalyze long-term economic resilience. My Vision: To build a future where financial services are seamlessly embedded into the fabric of everyday economic life—ensuring that businesses, communities, and industries alike have the tools they need not just to survive, but to thrive. By pioneering inclusive FinTech solutions that go beyond individual enterprises to uplift entire sectors, I’m committed to reshaping Africa’s financial landscape and catalyzing long-term, scalable economic empowerment.