Ross Emmer

Background

About Ross Emmer

The numbers involved with my industry are hard enough to navigate without the constant barrage of misleading marketing messages, devious sales tactics, and inherent conflicts of interest between the personal welfare of advisors and those they serve. More than 800k people identify as some version of 'financial advisor' but, the vast majority represent one product or pre-fabricated portfolio mixes into which they often shoehorn investment dollars to be able to deal with a higher volume of clients. They have learned to keep the focus on their lone service to avoid having to provide a more holistic approach to assisting customers. It is more important than ever for people to understand the scope and effect of all of their financial decisions by seeing the FULL PICTURE with a plan that is: COMPREHENSIVE - Truly non-biased analysis of your current position goes beyond what pays the typical advisor. It shouldn't be "value added" to keep an eye on cash flow anomalies, pinpoint needs and adjust all protection, weigh in on benefit and social programs, manage the growth and dispersal of wealth, use tax laws to your advantage, and ensure end of life wishes are followed. CUSTOMIZED - Tailor Individual Education Plans and Personal Investment Policy Statements to the needs of the client; as each household's assets and goals are different, there should be very little overlap in the investments selected to meet those with differing objectives. COLLABORATIVE - No scripts in use to direct the conversation to a specific resolution. On-going conversation fosters an ever-burgeoning relationship which reveals opportunities for additional education and how the clients would manage their money, if they were aware of the different choices / strategies available. Improve your perspective today by emailing ross@fullpicturefinancial.com. Ross Emmer is an Investment Advisor Representative with Dynamic Wealth Advisors dba Full Picture Financial, LLC. All investment advisory services are offered through Dynamic Wealth Advisors.