Ross Lamond

Background

About Ross Lamond

I’m on a mission to make dog food done better - for our pets, for people, and for the planet. As the founder of Bug Bakes and Wild Pet Food, I’m passionate about transforming the pet food industry through transparency, innovation, and sustainability. Our goal is simple: to help dogs live healthier, happier lives. For the past 8 years, I’ve been leading Bug Bakes, the UK’s first insect-based dog food brand -pioneering the use of sustainable insect protein to lower dogs’ carbon pawprints without compromising on nutrition. Building on that success, I launched WILD Pet Food in 2024 - a premium cold-pressed dog food designed to offer natural, nutritious, and transparent dry dog food. Made with 80% high-quality animal ingredients and 20% fruit, vegetables, and superfoods (weighed after dehydration for true ingredient accuracy), it’s cold-pressed in the UK for superior digestibility and nutrition and is the top rated cold-pressed dog food on All About Dog Food (89%). Both brands are united by a single mission: to make the pet food industry more honest. I believe owners deserve clarity about ingredients, labelling, and quality, so they can make informed choices about what they feed their dogs. If you share that vision or want to learn more about what we do, I’d love to connect. Get in touch: contact@bugbakes.co.uk contact@wildpetfood.co.uk