Ross MacPhail

Background

About Ross MacPhail

Dynamic leader with many years of experience in building market presence and driving revenue growth in highly competitive market. A positive, self-motivated, pro-active leader and dedicated team player who has demonstrated broad based competencies in: Quarterly GTM Strategic Planning Sales Forecasting Accuracy Directive Selling Managed Quarterly Budgets Mentored Sales Team Sales Presentation Exceptional Customer Service Inventory Management (Demand Planning) Customer Analysis Integrated Marketing with Sales Market Analysis Proficient in Microsoft Word, Excel & PowerPoint CAREER HIGHLIGHTS • Directed a sales team that has increased business consistently year over year. • Mentored sales representatives across the country in forecasting, directive selling and presentation excellence. • High-level of market knowledge and consumer trends. • Ahieving and exceeding targeted expectations based on category initiatives and volume based on units and revenue. • Strong understanding of brand awareness campaigns, reputation management and relationship building with various internal and external stakeholders, including premium retailers, specialty accounts, product management, marketing teams, and business planners • Product line development, market pricing, margins and inventory management. • Presented Retail Math Workshops (Understanding OTB, Planning, ROI, Profitability, margins, turns etc) • Insight based on retail and consumer data