Ross McAllister

Background

About Ross McAllister

With over 20 years of experience in marketing and sales in the pharmaceutical/biotechnology industry, I bring a unique creative advantage of intimate frontline biopharmaceutical sales knowledge to the strategic marketing resources I develop with my teams. My deep understanding of patient and HCP needs plus my penchant for creative and technological ideation allow me to elevate standard marketing practices, broaden traditional marketing tactics into innovative ecosystem plans, engage and develop national opinion leaders and build effective sales initiatives that increase the bottom line. My servant style leadership translates into highly valued relationships and positive work environments among project teams and peers, focused on creating the healthiest of cultures. My commitment to serving both patients and the shared purpose of the company, along with my proven track record in exceeding sales goals, has earned me the trust and respect of biopharmaceutical execs, field force teams, and industry influencers. This is demonstrated by my career longevity through promotions received at Wyeth, Pfizer and Amgen, the awards bestowed on myself and my team (2023 Marketing Accelerate Award. 2019 Spirit of the US Award for Courage for the EVENITY Brand Team of the Year during launch). I have repeatedly created new, highly visible marketing initiatives, such as Amgen’s first-in-industry Next Best Speaker Engagement, digital HUB platforms to house content virtually, led national congress activities during launch, built interactive websites, enhanced electronic Core Visual Aids for sales force and new portfolio-based speaker bureau programs. As a senior manager of cross-functional teams and outside agencies, I strive to lead and promote productivity with key focuses on establishing respectful collaboration, garnering support of stakeholders, efficient alignment of efforts, adhering to tight budgets while being nimble during buy-up opportunities and thorough training and roll-out to those executing the functions. I have vast experience in leading teams without direct authority and have gained their respect for doing so in a collaborative, productive and team-building atmosphere.