Ross Paxman
Creative Director at Primary Works
Based in Sydney, Australia
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Seniority
Director
Department
Art, Culture and Creative Professionals
Location
Sydney
Industry
Graphic Design
Company size
1
Contact information
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r•••••••@primary.works
Phone
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Background
About Ross Paxman
Ross is an award-winning designer and creative director with over a decade of experience in brand creation and transformation. As the founder of Primary Works, a Sydney based design studio, his work is focused on unifying strategy, identity and digital, delivering cohesive experiences for forward-thinking clients of any scale or sector. Prior to starting Primary Works, Ross spent time in some of Australia’s most respected studios, most recently as a design director at MAUD. There, he led major brand projects for household names like Telstra and NRMA, as well as cultural institutions like Sydney Dance Company and Melbourne International Film Festival. Ross believes that good design should be useful, understandable and beautiful, and not limited by medium or market. Grounded in both form and function, this approach informs the studio’s output, which in a few short years has been recognised with multiple distinctions from AGDA and featured on Brand New, Visuelle and many more.
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