Ross T.

Background

About Ross T.

To me, success is when we all cross the finish line. As intentional as I have been in learning all sides of marketing and strategy – channel marketing, growth marketing, brand marketing – I’ve also focused on a human-centered approach to unlocking potential, nurturing, including and iterating. I’ve spent years in marketing strategy for the tech industry with a ‘drive’ mentality, and while my strategies get results, it’s a priority for me to enjoy the journey and have relationships that succeed past each role. Mentorship: I’m proud to look back on helping a temp worker learn how to become a content marketer, teaching a newly landed Canadian an entirely new technical skillset to help him earn a second lease on his career, and supporting a long-term mentee in building 3 SaaS ventures, her latest of which attracted seed funding from Serena Ventures. Facili-teaching: A skill honed during my years as a strategist and consultative seller, I see the combination of facilitation and teaching as a way to help people build confidence and capabilities, and setting up a structure for people to break through challenges on their own. Design Thinking and Agile: I manage teams by incorporating both practices into the day-to-day. We share weekly reflections on what we’ve learned and what could have gone differently, and bake stakeholder involvement and empathy into the process of innovation and change. Paired with growth-oriented business strategy, these principles have propelled results like: Delivering a 2-year CAGR 200% over target by challenging the industry status quo with a reframed corporate narrative on YouTube advertising ROI. Driving 150% revenue growth for my accounts at Google Canada. Validating the need for new teams and functions at 2 companies I recruited, strengthened and mentored. Growing operating profit by 28X for MMK Marketing while partnering with Fortune 50 tech companies. Opening and co-owning the Microsoft.ca store and refining the customer journey, target customers and UX to generate sales 112% over target. I’ve spent my career honing my craft as an advisor, strategist and facilitator by way of marketing and consulting across a breadth of client, agency and vendor-side roles with intention to improve my growth strategy, product development, channel marketing, e-Commerce and full-cycle marketing acumen. I enjoy helping people to adopt a growth mindset, navigate change and design inventive solutions to gnarly problems.