Ross Toal

Background

About Ross Toal

As the Group Head of Digital Innovation & Customer Experience at Staycity Group, I lead revolutionizing the way we engage with our guests through cutting-edge digital experiences. With over 15 years of experience in e-commerce and digital product management, my career is dedicated to blending digital innovation with practical application to enhance user experiences and drive business growth. I’ve worked with some of the world’s largest digital experiences such as Hugoboss.com & esprit.com as well as irelands largest retailers lifestyle sports and Easons. Educational Background: Bachelor of Business Studies (BBS) in E-Commerce/Electronic Commerce. Postgraduate Certificate in Product Management. Professional Diploma in User Experience (UX) Design. Postgraduate Certificate in Innovation & Enterprise. PRINCE2® Foundation and Practitioner Certification from AXELOS Global Best Practice. CCMA Professional Diploma in Digital Marketing Professional Journey: Staycity Group (2022 - Present): Spearheading digital transformation initiatives, I focus on implementing advanced technologies and strategies to improve the overall guest experience across our aparthotels. Life Style Sports (2020 - 2022): As Head of Ecommerce, I lead a team of responsible for delivering ambitious online sales targets strategies and enhanced digital user experiences. Eason & Son Ltd (2015 - 2019): I drove innovation of omnichannel product strategies, such as Click and Collect in 15 minutes - integrating online and offline retail to create a seamless shopping experiences to give Eason's a strategic advantage vs global giants such as Amazon. As Ecommerce Manager, I led the digital transformation of our eCommerce platform and launched Eason's first mobile - first website, resulting in an immediate +30% CR uplift. Machinas (2010 - 2014): Directed e-commerce website operations & digital transformation projects for renowned brands such as HUGO BOSS and ESPRIT across EMEA & NA, focusing on digital project management and user experience optimization.