Rossen Petkov

Background

About Rossen Petkov

Rossen Petkov is an instructor of Marketing at the American University in Bulgaria (AUBG). He received his Master of Business Administration degree from Cotrugli Business School in Croatia and his Master of Science degree in Business Communications from New Bulgarian University. Currently Rossen teaches courses as Marketing Principles, Consumer Behavior, Marketing Research and Innovation Management and New Product Development at AUBG. Rossen has also served as Director of Communications, Marketing and Events at the university between 2014-2016. Before joining AUBG Rossen has worked in a series of Media, Marketing, Trade Marketing, Business Development and Sales positions with progressively increasing responsibilities and ranks in multinationals and subsequently Bulgarian FMCG companies like JCDecaux, Kraft Foods (now Mondelez), British American Tobacco, Pernod Ricard and eventually Head of Function for Ficosota Bulgaria’s Local Marketing. In addition to these industry and academic jobs Rossen is active in consulting, coaching, training, lecturing and speaking at academic and business conventions. The latest speaker engagement has been in Nov'17 at the Phoenix Pharma Educational Conference on the topic of “Digital Evolution of the Trade Channel”. The latest international teaching experience being at the Business Academy Aarhus in Denmark in Mar'17 on “Marketing Mix & Strategy”, as well as “Promotion Management”. Rossen has further experience in competitive market analysis, product & positioning evolution from concept generation to market launch, communications message, source and campaign development, portfolio and profit strategy, research, consumer behavior and public relations. Rossen is currently working on his PhD in Marketing, but when he is not teaching or glued in front of a computer screen he likes to spend time with his family, read fiction and travel to the not so popular but relaxing corners of Bulgaria and Europe.